Discover our carotenoids portfolio for poultry
Animal Nutrition
Pigmentation
Color is important for appeal and for perceived quality of food. Markets around the globe have clear preferences as to the desired color of egg yolks for example.
Naturally, the color of egg yolks ranges from a very pale, powdery yellow to a deep, dark, golden orange depending on a range of influences such as the carotenoid content in the diet, or the age of the hen. Thus, to meet the preferences of consumers, farmers have to provide additional pigments through the feed. Same applies to fish and crustaceans living in aquaculture thus do not eat carotenoid-containing algae and fish. Farmers who want their salmon, trout and shrimp to have the desired high-quality color have to give nature a little boost. This is why we offer high-quality carotenoids that give egg yolks, salmon, trout and crustaceans the desired pigmentation.
Maybe the most important thing about carotenoids is that although every living organism on the planet needs them, only plants, some algae and fungi can produce these pigments. When fed to animals, carotenoids add value to food colors that we perceive as attractive and appealing.
Your benefits at a glance
- Reliable pigmentation helping you achieve the shade your customers expect
- Easy handling due to comfortable packaging sizes and product properties
- You benefit from our decades of experience in carotenoid formulation development
Please note that not all BASF animal nutrition products are authorized for use in all countries or for all purposes. Consult your local regulatory authorities or contact your BASF representative for more information.
Discover our carotenoids portfolio for aquaculture
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