Lucarotin^® Beta-Carotene: An important provitamin A for health and wellbeing

Beta-carotene is the major carotenoid in the human diet widely present in fruits and vegetables. Mangoes and apricots, carrots and sweet potatoes as well as green leafy vegetables are good sources. Nature-identical beta-carotene is produced by synthesis and identical to the beta-carotene found in nature. 

In the human body, beta-carotene is converted to vitamin A and therefore called "provitamin A.” In this way, beta-carotene contributes to vitamin A supply, particularly in people that focus on plant-based diets or otherwise have a low intake of preformed vitamin A. As provitamin A, beta-carotene supports healthy growth and development, reproduction, immune function, and vision.

In recent years, health and wellness has become an important lifestyle value among global consumers as they continue to take a proactive approach to well-being. Provitamin A is of high interest as more than 75% of consumers around the globe associate Vitamin A with an immune-enhancing effect.

BASF offers a broad portfolio of nature-identical beta-carotene suitable for multiple applications.

Sources: NIH Fact Sheets for Health Professionals and for Consumers, Vitamin A (September, 2023). "https://www.databridgemarketresearch.com/reports/global-vitamin-a-market"Vitamin A Market Size, Report, Statistics, Trends, Scope, & Forecast Trends By 2029 (databridgemarketresearch.com); FMCG Gurus, Health and Wellness and Ingredient Integrity, 2024; FMCG Gurus, Top Trends 2022;