Human Nutrition


Our highly concentrated, readily dispersible beta-carotene products make it easy to create vivid red-orange products. Beta-carotene is an excellent source of provitamin A and a powerful antioxidant. BASF's products have an outstanding bioavailability, effectively delivering health benefits to your consumers.

Beta-carotene is a carotenoid with health benefits as a provitamin A and is also well known as a colorant for beverage and food applications. Color is often the first sensory interaction a consumer has with a product, prior to tasting or smelling it. Beta-carotene helps you create an alluring, visually appetizing product with brilliant orange-red hues. Its applications include dietary supplements (hard capsules and multiple vitamin-mineral (MVM)tablets), as well as dairy products and dry baking mixes, and beverage compounds, instant beverages, and turbid beverages.

Sources of beta-carotene

Beta-carotene is a well-known carotenoid, which occurs naturally in many fruits and vegetables.

Benefits of BASF’s Beta-Carotene: The Healthy Choice for Brilliant Red-Orange Hues

  • We provide with our nature-identical carotenoids solutions for bright and vivid orange-red hues.
  • We provide a strong product range – our high-concentrated products have very low dust and excellent flowability, an easy dispersability, stability and bioavailability.
  • We support our customers and partners with technical application service and development as well as tailor-made trainings in our globally linked Newtrition® Labs around the world.

What makes BASF’s products unique

BASF has more than 150 years experience in the dietary supplement, beverage and food industries. This track record provides customers with ease-of-use from order to application. Our technical service goes beyond knowledge of ingredients to include application competency. We have the necessary experience to support our customers growing business, and we extend this experience in line with the highest safety standards and regulatory requirements.

BASF’s carotenoids serve as nutritionally valuable colorants for all different kinds of fat-based and water-based foods. Easy-to-use powders and dispersions are available to meet your needs, as well as vegetarian, allergen-free formulations to reliably match the preferences of today’s consumers.

Our ingredients remain stable during food production and storage, and produce versatile, vibrant colors consumers find attractive. We provide reliable, and stable color hues between yellow, orange and red as well as support on color matching. Our nature-identical carotenoids are a viable alternative for azo-dyes, which have proven health implications for children.

Our nature-identical colors are stable, cost-effective and come in a reliable supply. They are palm-free, kosher, halal, allergen, vegan, and gluten free.


Beta-carotenes are known as health ingredients and are used in several applications in the dietary supplement industry. Furthermore, they are also used as a food colorant for beverage and food applications.

Health benefits of beta-carotene

Beta-carotene has pro-vitamin A activity, which means when needed it can be converted to vitamin A in the human body. Therefore, beta-carotene serves as an important source of vitamin A, for example in plant-based diets.

As pro-vitamin A it provides a number of health benefits: it is important for the eyes (enabling vision), the immune system, skin and lung tissues, and for bone growth. Vitamin A is important throughout life, but particularly for procreation and pregnancy, where it is essential for embryogenesis and growth of the unborn child.

Beta-carotene is also an antioxidant, which supports the human body in its defense against oxidative stress, caused by metabolism and ageing processes or by environmental factors such as UV light and air pollution. As an antioxidant, beta-carotene is important for the cardiovascular system, metabolism, brain and memory support, joints and muscles, and for the liver.

Disclaimer: The data contained in this publication are based on our current knowledge and experience. In view of the many factors that may affect processing and application of our product, these data do not relieve processors from carrying out their own investigations and tests; neither do these data imply any guarantee of certain properties, nor the suitability of the product for a specific purpose. Any descriptions, drawings, photographs, data, proportions, weights, etc. given herein may change without prior information and do not constitute the agreed contractual quality of the product. It is the responsibility of the recipient of our products to ensure that any proprietary rights and existing laws and legislations are observed.

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Beta-Carotene 10% DC Information & Certificates
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