Human Nutrition

Colorants for Food and Beverages

Food and beverage often excite consumers across our many senses from sight, taste to texture. Color is often the first sensory interaction a consumer has with a product, prior to tasting or smelling it. Come explore our portfolio of natural and nature-identical ingredients for food coloring to achieve your desired effect.

Consumers not only eat and drink to satisfy their basic nutritional needs, they often desire an enjoyable experience in their choice of food and drink. Colors play a role in improving visual appeal and influence consumption decisions. As consumers place more emphasis on clean labels, natural options are gradually surpassing artificial colors as choice ingredients in the food and beverage industry.

BASF offers natural and nature-identical colorants from vivid to soft shades in the color spectrum of yellow, orange to red.

Sources of colorants

Our colorants portfolio come from natural or nature-identical beta-carotene which occur naturally in many fruits and vegetables.

Benefits of BASF’s Colorants

  • Find a competitive advantage with a wide range of natural and nature-identical colorants as safe and choice ingredients to meet changing consumer needs.

  • Our high-quality products have very low dust and excellent flowability, high dispersion and stability and bioavailability. These properties make them excellent for applications across beverages, dairy, baked goods and more.

  • Our application labs in key regional markets support customers with color matching services and complement our digital matching tool – ColorMyProduct (coming soon) to achieve the desired hue for your product development needs.

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