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We provide high-quality vitamin A oils and beadlet powders for various applications
Human Nutrition
An essential micronutrient for healthy vision
Vitamin A (retinol) is an essential micronutrient, which is naturally found in foods of animal origin such as liver, meat, fish, eggs and dairy products or as its carotenoid precursors in plant foods. In humans, vitamin A is required for light perception and normal vision.
Moreover, vitamin A contributes to the normal maintenance of organs such as eyes, heart and lungs and has a role in immune system function. Obtaining sufficient amounts of vitamin A from the diet is a public health problem in more than 50% of countries worldwide, particularly in Africa and Southeast Asia.
Rising health consciousness among global consumers and the shift towards preventive healthcare are boosting demand for vitamin A-enriched products. This has led to a sharp increase in the purchase of vitamins and supplements. Moreover, government-led nutritional programs in emerging economies, together with mandatory food fortification in specific regions, have led to more inclusion of vitamin A in staple foods.
Vitamin A is used in dietary supplements, fortified foods, and medical nutrition products. These uses in human nutrition account for over half of the global vitamin A demand.
Please note, the above information is based on scientific knowledge and does not constitute an overview of authorized health claims.
Sources: WHO, Vitamin A deficiency, 2026; Song P et al., 2023; Zhao T et al., 2022; NIH Fact Sheets for Health Professionals and Consumers, Vitamin A and Carotenoids (April 2026); IOM, Food and Nutrition Board: Dietary Reference Intakes for Vitamin A, Vitamin K, Arsenic, Boron, Chromium, Copper, Iodine, Iron, Manganese, Molybdenum, Nickel, Silicon, Vanadium, and Zinc. Washington, DC: National Academy Press, 2001.
Sources: Vitamin A Market | Global Market Analysis Report - 2035; Consumer trends in vitamin A supplements market 2026-2034; https://www.datainsightsmarket.com/reports/vitamin-a-supplements-1222857; https://www.futuremarketinsights.com/reports/vitamin-a-market
What makes BASF’s vitamin A an excellent choice for your products and applications?
- Reliability
- Verbund system based on citral value chain
- Reliability enhancement through investments in our assets
- Regular operational excellence programs for our assets and further implementation of digitalization
- Quality
- High-quality vitamin A powders and oily products
- Microencapsulated beadlet powders with excellent flowability, easy to use
- BHT-free beadlets available
- Oily products (stabilized or unstabilized)
- Industry-related quality standards (FSSC 22000, HACCP, Pharma GMP Part II for selected products)
- Performance
- Suitable for functional nutrition, dietary supplements, pharmaceutical applications and food fortification
- Oily products: very good stability in oily blends and in application
- Powders: high-level stability in premixes, tablets, food fortification and other applications. High compactness during tableting
- Sustainability
- Round table on sustainable Palm Oil (RSPO) certification (selected products, as applicable)
- Product Carbon Footprint (PCF) annually calculated according to industry standard1
- Benchmark2 calculated for Vitamin A Palmitate 1.7 Toc shows > 20% lower PCF than global market average and > 40% lower PCF than Outside-Europe average
1 BASF calculates Product Carbon Footprints according to the Together fo Sustainability Standard (TfS) and ISO 14067;
2 TÜV-Rheinland certified calculation
BASF provides high-quality vitamin A powders and oily products with excellent stability, suitable for functional nutrition, dietary supplements, pharmaceutical applications, and food fortification. With reliable Verbund-based supply, a PCF according to industry standard, and 24/7 digital documentation support, BASF provides excellent quality and convenience for customers worldwide.
