Functional nutrition products are a convenient way for consumers to incorporate this healthy extra into their daily nutrition habits. Functional nutrition covers multiple categories such as margarines, cooking oils or dairy products containing phytosterols, bars and drinks with added health ingredients, as well as sports nutrition products.
Increasing Consumer Demand
Functional nutrition products have a potentially positive effect on health beyond basic nutrition. These foods cater to end users who prefer a functionalized food product over a supplement. The claims that can be made for nutrients such as vitamins, phytosterols, omega-3 or CLA depend on the specific national regulatory frameworks related to health claims and functional nutrition products. Sports, energy nutrition bars and drinks on the other hand have now made the transition from targeting core users in the athletic and bodybuilding community to mainstream health and fitness enthusiasts. These toned-down product forms cater to the high-performance lifestyle of these consumer groups and are in the meantime available through mass sales channels such as grocery stores. The markedly varying matrices of functional food products require different health ingredient formats. End users demand uncompromised sensory satisfaction in any application.
- We have a deep understanding of the nutritional needs of consumers seeking health and performance.
- We provide premium quality nutrients that support consumers in meeting their health goals.
- We maintain longstanding partnerships with leading functional nutrition players.
- We operate manufacturing sites under the highest European standards.
As part of BASF, we have a 150-year tradition of innovation, which, together with our advanced knowledge and expertise in human nutrition assure our customers consistently high quality food ingredients. We offer a wide range of ingredients with health benefits, based on the most solid scientific foundations.
Our Tonalin® CLA conjugated linoleic acid can be used in the sport nutrition sector. Vegapure® phytosterols have an excellent cholesterol-lowering effect when formulated into margarine. Our Human Nutrition experts support you from consultation to implementation, letting you react quickly to changes in the market. Our Human Nutrition labs around the world combine global expert knowledge with a deep understanding of local needs, preferences and habits. We support our customers and partners with technical application service and development and tailor-made training in Human Nutrition.
Disclaimer: Specific regulations in the respective countries on the ingredients used, for the intended use and claims made on the final product have to be observed.