Everyone who cares about food should care about its color. Color is more than just good looks; it is important for appeal and for perceived quality of food. At BASF we try to help farmers create more value from fewer resources. That is why carotenoids play such an important part in our work.
We put our collective expertise built on decades of experience into developing high-quality carotenoids – helping farmers make the best out of what they have. Creating more out of less is what we call creating chemistry.
If you appreciate beautiful colors in nature, chances are you are marveling at carotenoids at work. They give flamingos their distinctive pink feathers, they are behind the golden yellow foliage in fall. The most common is beta-carotene, the substance responsible for turning carrots orange. Maybe the most important thing about carotenoids is that although every living organism on the planet needs them, only plants, some algae and fungi can produce these pigments, every other species has to ingest them with their feed. The result is an appealing range of beautiful colors.